Honda of America produces cars in Ohio. President Shoichiro Irimajiri said the secret of Honda’s success in this country is its work force “and our sincere commitment to their growth and job satisfaction.”…

“I have learned from our associates that without employee satisfaction, we will not enjoy long-term productivity,” Irimajiri said, noting some of the ways Honda tried to build this satisfaction. Among them are a suggestion system, quality awards, safety awards, profit sharing, and the New Honda Circle, in which employees work together to come up with ways the company cam be more productive…

[One New Honda Circle]…used several means to speed up the pre-cast heating process in the early morning, saving Honda about $50,000 a year. This is typical of the involvement of Honda’s employees.

 

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Business letters are even more expensive in Europe than in the United States. European banks require that letters involving large sums be countersigned; two or three signatures may be needed depending on the amount involved.

The regional headquarters of a large Belgian bank received “approximately 5,000 letters of complaint relating to account statements last year. Because of the poor written communication from the bank to its clients, it took an average of five letters to settle each complaint, or a total of 25,000 letters. At a cost of FB 1200 (40 pounds) per letter, the economic burden from the bank staff’s inability to communicate effectively in writing was estimated to be FB 30 million, or about 1 million pounds that year.”

In 1981, the pound was worth about $2.40. 1 million pound loss would have equaled $2.4 million.

 

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Benefits of Improving Correspondence

January 18, 2012

Better writing helps you to Save time. Reduce reading time since comprehension is easier. Eliminate the time now taken to rewrite badly written materials. Reduce the time taken asking writers “What did you mean?” Make your efforts more effective. Increase the number of requests that are answered positively and promptly – on the first request. [...]

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Lost Goodwill

January 14, 2012

Whatever the literal content of the words, every letter, memo, and report serves either to build or to undermine the image the reader has of the writer. The people who got the form letter printed in Figure 1.4 understood the basic point. But the letter failed because it was stuffy and selfish. Four different customers [...]

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Wasted Time

January 10, 2012

Bad writing takes longer to read. Studies have shown that up to 97% of our reading time is taken not in moving our eyes across the page but in trying to understand what we’re reading. How quickly we can do this is is determined by the difficulty of the subject matter and by the document’s [...]

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Business: The Company

January 6, 2012

Wendy’s International, Inc. was incorporated in 1969 under the laws of the State of Ohio. Wendy’s International, Inc. and its subsidiaries are collectively referred to herein as the “Company”. The Company is primarily engaged in the business of operating, developing, and franchising a system of distinctive quick-service restaurants. At December 31, 1986, there were 3,727 [...]

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The Cost of Correspondence

January 2, 2012

Writing costs money. In 1987, according to the Dartnell Institute, the average one-page business letter cost $9.33. Memos cost slightly less, since they require neither stamps nor envelopes. The cost of a letter is lower if dictation equipment is used; the cost of a long letter or of a report is much higher. One company [...]

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Documents Produced in One Organization

December 29, 2011

In the previous article are some of the documents produced in one organization. This company, a subsidiary of a Fortune 500 company, has 25 plants across the nation; it fabricates and sells steel, aluminum, and plastics to a wide variety of industrial clients. Internal documents go to other people in the same organization: subordinates, superiors, [...]

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The Cost of Confused, Overstuffed Corporate Writing

December 25, 2011

A few years ago an oil company chemicals unit spent a bundle reinventing from scratch a selective pesticide one of its own researchers had found five years before; he’d buried the news 25 pages deep in a hopeless gumbo of report prose that no one apparently could get through. Another, luckier company accidentally stumbled on [...]

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Does Your Writing Build a Good Image?

December 21, 2011

People are judged on the basis of who they appear to be in their writing, and if what they write is pompous or fuzzy or disorganized they will be perceived as all those things. Bad writing makes bright people look dumb. So it is important to be clear, concise and direct to the point when [...]

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